Meaning and purpose
This post has the numerous ways I used equipment to create my final pictures. The variety of equipment I used during the shoot allowed me to capture a particular style of image this depended on which piece of equipment i used. The planning tool and resources included were used throughout the shoot to make sure I was keeping up to the schedule plus accomplishing all the desired shots. I selected the locations to produce a diverse range of images with the same style, with intentions to advertise ralphlauren
Canon Carry Case
The protective case used for the Canon 7D DSLR was vital to keeping the camera safe also it allowed me to keep and store all the lenses required for the day of shooting plus any other pieces off camera equipment together. it was tough and waterproof which prevented any potential water damage to the equipment.
Canon 18-55mm Lens
this lens is an ideal general-purpose standard zoom. the four-stop Stabiliser allows for great performance in the low-light conditions of london.
- Lightweight, compact design
- Wide-angle to short telephoto range
- Four-stop Image Stabilizer
- Aspherical lens elements for control over distortion
- 0.25m close-focusing distance
- Super Spectra coatings
- Circular aperture diaphragm
- High-speed AF
The production schedule was a very helpful tool as i I used throughout the day. I set out for London by train at 9:45, arriving to start filming at 11:00. . Keeping to schedule was vital and there was no disturbance but it did start to rain at around lunchtime so we had lunch to let the rain stop . we started shooting the Advert in the various locations around London. then worked in accordance to the original schedule.
The layout designs shown below were the initial ideas that I had for my photographic shoot. I used this style of shot for both my still image prints and advertising video. It was important to develop a few layout ideas in order to have a basis in which to start the photographic shoot. Although not all of these made the final cut, images did appear in the same style that I originally planned.
following safe work protocols
Cars on the road - one of the biggest risk involved with filming in London is huge amount of cars that pass through the streets. As the shoot is happening various locations in the city it involves a lot of traveling and additionally shooting next to roads. so there is always a risk of a crash . As this hazard was pretty much out of our hands, we tried to stay aware throughout the shoot and stayed out of danger . We stayed clear of busy streets and followed general traffic and crossing rules, e.g waiting for red light and a signal to cross.
Loss of Equipment / Stolen Equipment -I needed to be fully aware of the surroundings , keeping equipment close by . I also had to be careful that the equipment did not get damaged. Also during shooting it began to rain so we stored the camera in the Canon carry bag, then further more protected it by a larger plastic bag in order to keep it safe
during the day the gear was either being used or we kept it close by in order to minimise the risk of any of the equipment being stolen. I also did not leave any lenses on show when they were not needed.
Setting Up of Tripod / Equipment - When filming there is always a risk of tripping. so In order to reduce this risk I made sure all equipment is set up correctly each time plus we also avoided busy location so reducing the risk that someone might trip or collide with me or the camera gear, as well as the actress running.
The reduced risk of the following incidents contributed to the productive and efficient day of filming:
Trailing Cables - This will always be a risk when using technology.understanding the risk and reacting accordingly means no-one was hurt during filming in locations where cables are lying down. The use of tape and cable protectors kept all wires organised and safe.
Trailing Cables - This will always be a risk when using technology.understanding the risk and reacting accordingly means no-one was hurt during filming in locations where cables are lying down. The use of tape and cable protectors kept all wires organised and safe.
Electrical Fire/Shock - because most of the footage used for the final edit was shot external in the city. This means there was little chance of a electrical fire . although at points when plugs were used I made sure I used new extension leads to reduce the risk of causing fire
Broken Camera Equipment - The largest risks throughout the shoot. was broken equipment as I had a large number of pieces of equipment, A down side to this was I had to be extremely wary of all the equipment and know exactly where it was for the whole day, this made sure there was very little risk of damage .
Following Production Processes
Camera Settings
I put the Canon 7D in manual when filming in London as because it had a diverse range of areas which means lighting was varied in every location thus meaning alterations needed to be made to the camera. The manual setting meant i could change settings which contributed to the footage, most commonly i changed the ISO which alters the cameras sensitivity to light and also i changed the aperture a lot helping me create the desired look in all the footage . In addition to this the camera captures footage in 1080p HD allowing me to create a professional look this is important when creating a high standard advertisement
Lenses
The Cannon and Sigma lenses allowed me to capture high quality footage both offering different perspectives to my location allowing me to create a more captivating advert that keeps audience engaged throughout. capturing shots with a number of lenses means I could pick between what I felt looked more appropriate for the final advert, and what would entertain the audience the most. . For example, the 85mm fixed lens was perfect for shallow depth of field and focus pulls, creating a more atmospheric shot and drawing the audiences attention to a specific product or item on screen. An example of this can be seen below, a shot from my final edit showing olly walking through the door with a shallow depth of field, drawing in the audience to the detail of the jacket.
Photoshop
The primary tool I used to edit my photos was CS5. Each final photo was created through this image editing software. , importing logos, creating text and altering raw images to present a final media product. The software enables you to present the initial idea as a true visualisation.
Camera Settings
I put the Canon 7D in manual when filming in London as because it had a diverse range of areas which means lighting was varied in every location thus meaning alterations needed to be made to the camera. The manual setting meant i could change settings which contributed to the footage, most commonly i changed the ISO which alters the cameras sensitivity to light and also i changed the aperture a lot helping me create the desired look in all the footage . In addition to this the camera captures footage in 1080p HD allowing me to create a professional look this is important when creating a high standard advertisement
Lenses
The Cannon and Sigma lenses allowed me to capture high quality footage both offering different perspectives to my location allowing me to create a more captivating advert that keeps audience engaged throughout. capturing shots with a number of lenses means I could pick between what I felt looked more appropriate for the final advert, and what would entertain the audience the most. . For example, the 85mm fixed lens was perfect for shallow depth of field and focus pulls, creating a more atmospheric shot and drawing the audiences attention to a specific product or item on screen. An example of this can be seen below, a shot from my final edit showing olly walking through the door with a shallow depth of field, drawing in the audience to the detail of the jacket.
Photoshop
The primary tool I used to edit my photos was CS5. Each final photo was created through this image editing software. , importing logos, creating text and altering raw images to present a final media product. The software enables you to present the initial idea as a true visualisation.
No comments:
Post a Comment