P1-pre production materials for a planned original print media product
Launch date: 16th February 2017
Key Times for Still Image Shoot
meaning and purpose what advertising for high end fashion ralph lauren as my brand Advertising is vital for any brand as dictates the success of the line of fashion it allows the brand to show you their new line and make the public aware of the new products.there a multiple reasons why advertising is important such as increasing sales.The demand for the product keeps on coming with the help of advertising and demand and supply become a never ending process.Customers would be unaware of a vast range of products and businesses if there was no advertising on various types of media such as radio or television.
why Advertising is vital for any brand as dictates the success of the line of fashion it allows the brand to show you their new line and make the public aware of the new products.there a multiple reasons why advertising is important such as increasing sales.The demand for the product keeps on coming with the help of advertising and demand and supply become a never ending process.Customers would be unaware of a vast range of products and businesses if there was no advertising on various types of media such as radio or television.
why For every advert produced the will want to make sure there is running theme within the published media products. I have been researching ralph Lauren advertisements and also a various number of other high end fashion and their promotional content. The plan i have produced will hopefully maintain brand parity to many of ralph lauren's previous advertising campaigns. Ralph lauren usually have natural lighting with outdoor backdrop and usually the actors have stand out outfits . Additionally, in many cases there seems to be colour correction or colour grading in order to create a more atmospheric final production. Finally the characters within the advertisements will always be wearing ralph lauren products head to toe, with products placement being a key factor to include within the shoot.
my print advertisement will appear hopefully in magazines and also on billboards this means that the pictureshat i creat will need to be high quality because they are going to blowup into large signs which can sometime cause low res pictures to look pixelated
Key Times for Still Image Shoot
meaning and purpose what advertising for high end fashion ralph lauren as my brand Advertising is vital for any brand as dictates the success of the line of fashion it allows the brand to show you their new line and make the public aware of the new products.there a multiple reasons why advertising is important such as increasing sales.The demand for the product keeps on coming with the help of advertising and demand and supply become a never ending process.Customers would be unaware of a vast range of products and businesses if there was no advertising on various types of media such as radio or television.
why Advertising is vital for any brand as dictates the success of the line of fashion it allows the brand to show you their new line and make the public aware of the new products.there a multiple reasons why advertising is important such as increasing sales.The demand for the product keeps on coming with the help of advertising and demand and supply become a never ending process.Customers would be unaware of a vast range of products and businesses if there was no advertising on various types of media such as radio or television.
why For every advert produced the will want to make sure there is running theme within the published media products. I have been researching ralph Lauren advertisements and also a various number of other high end fashion and their promotional content. The plan i have produced will hopefully maintain brand parity to many of ralph lauren's previous advertising campaigns. Ralph lauren usually have natural lighting with outdoor backdrop and usually the actors have stand out outfits . Additionally, in many cases there seems to be colour correction or colour grading in order to create a more atmospheric final production. Finally the characters within the advertisements will always be wearing ralph lauren products head to toe, with products placement being a key factor to include within the shoot.
my print advertisement will appear hopefully in magazines and also on billboards this means that the pictureshat i creat will need to be high quality because they are going to blowup into large signs which can sometime cause low res pictures to look pixelated
I based my target audience on GQ because they are a mens fashion magazine who are the kind of readers who are interested in fashion and up to date trends using the media group research it tells me the exact group of people interested in high end fashion
as you can see they are the high income earners and also aged early 30s and late 20s this is because they will probably have more disposable income
Mood board
Shot examples-a few examples of the shots i would like to put into my shoot
Colour board 
Ideas
The two images (above and below) and very similar and consistent for the advertisement of Hackett Both include the same bold slogan, which is something I am looking to include in my images to give consistency as well as good advertising. Furthermore they include celebrity endorsement to emphasise the quality of their product, meaning consumers are more likely to purchase the item if their idol uses it. I unfortunately do not have the budget to use a celebrity endorsement, however the actor used in my advertisement will be attractive and shown to be idolised and inspirational.
. The idea of a old traditional image appeal to me, instantly creating a relatable scene for the target audience. Furthermore the shall depth of field gives an interesting affect, keeping models in focus, but blurred lighting creates an atmosphere.
As well as this the actor should be 'head to toe' in ralph Lauren, this is product placement and vital when advertising, informing the audience that additional products are available, as well as just shows. Street shots again give a natural image, and create an enticing scene which should work well in both film and still photography. The model or actor should look as though they have worked hard, but still photogenic and appealing to audiences.
Production Schedule
This will include the still photography shoot as well as promotional film Key Times for Still Image Shoot
The production schedule shown below accounted for both filming and photographic shoots. When arriving in London, every external (EXT) scene involved filming in addition to still images being taken, in order to diversify the final products and use clips from both shoots. This enabled me to gain a large quantity of images throughout the day in which I could use for the final product, as well as the studio shoot which would take place a week after the London shoot.
Equipment
Canon 7D
Canon 7Dwe have take a extremely professional photograph to do this we will need a professional standard camera which the 7D more then accomplishes and because this si the canamarera we have been using for the previous not only will it allow continuity we will all understand how to use it .
Tripod
Tripod
the tripod is the most important equipment apart of course for the camera for my photo shoot because i will be doing a lot of shutter speed photos which means that i will have to keep the camera and avoid any blurry to the photography
Tripod
the tripod is the most important equipment apart of course for the camera for my photo shoot because i will be doing a lot of shutter speed photos which means that i will have to keep the camera and avoid any blurry to the photography
50mm Lens
50mm Lens
the 50 mm fixed lens is closet to the human eye also in a studio we cannot use a wide angle lens because we have only a small space to use so we would get the lighting equipment in the shot
the 50 mm fixed lens is closet to the human eye also in a studio we cannot use a wide angle lens because we have only a small space to use so we would get the lighting equipment in the shot
resources and props
Launch Dates
The photographic shoot is set to be released for ralph lauren on 30th May 2017. This will be launched within a new advertising campaign titled 'Winter works?', where the photographic images will be promoted on billboards, magazine covers and online, in addition to a promotional advertisement video launched on the 7th June, coinciding with the photographic shoot's theme.
No comments:
Post a Comment